“Sustainability is no longer about doing less harm. It's about doing more good.”

Jochen Zeitz

OUR DESIGN APPROACHES

APPROACH 1: LCA/ Life Cycle Design

LIFE GOES CIRCULAR: A NEW APPROACH IN DESIGN

The transition from a linear to a circular economy it's coming and it is necessary, it will be the basis of near-future productions.

We use a systemic design approach based on the life cycle assessment and its correct data interpretations. By following this method, we are able to apply the guidelines needed to reduce the environmental impacts of products and services.

APPROACH 2: Social Design

THERE IS NO SUSTAINABILITY WITHOUT SOCIAL JUSTICE

Environmental problems are often interconnected with situations of social disadvantage and scarcity of resources, that’s why both these aspects have to be considered in the whole project planning.

Social design aims to increase the wellbeing of communities and individuals, and reaches its best effectiveness when users are involved in the design phase, for example in the participatory planning and human centered design practices.

APPROACH 3: Sustainable Materials

WE LIVE IN A MATERIAL WORLD

For many products the material chosen in the concept phase becomes one of the most impacting factors within its entire lifecycle.

The choice of materials therefore becomes an environmental issue as well as performative, which may lead the designer to experiment innovative solutions, proposing a more sustainable material with the same or better performances to reach the goal of the project.

Do you think you have the environmental requirements to join our network as supplier or partner?

APPROACH 4: Environmental Education

SHARE THE KNOWLEDGE, GET EVERYBODY INVOLVED

A sustainable project, if not well communicated, loses part of its value.

It is equally important to know how to adequately communicate the sustainability of a product, using concrete and verifiable data, environmental reports and LCA analysis, as well as certifications and graphics on the finished product which can talk to the users, raising their awareness on environmental issues and improving purchase decisions.

WHAT WE DO

Sustainable Product and Service Design

We design and re-design products and services working with virtuous companies and with those that aims to increase their product’s sustainability.

The consequences of environmental inefficiency in production and consumption are now evident and often destructive.

As Ecodesigner, we use Life Cycle Design and sustainable design strategies with the aim of minimizing environmental impacts. We use experimentation and self-production to create innovative scenarios.

Most of the environmental impact of products, services and infrastructure around us is determined in the design phase. - EU, Ecodesign directive

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Sustainable Supply Chain

We identify companies that produce sustainable materials or employ virtuose processes, through this research we discover the potential of the territory, facilitating the local economy and creating high-profile products and services. By building a network of suppliers, we put resources into the system, as indicated by the latest Directives of the Circular Economy.

The choice of suppliers since the design phase is essential to minimize the transport of material goods and the impacts on the environment.

Logistics is the nerves and blood vessels of today's overweight economy. - Jhon Thackara

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Education

Thanks to Lectures, courses, workshops and exhibitions we aim to raise awareness among citizens and consumers keeping in touch with people and their needs. The most insignificant daily behaviors have a butterfly effect on planetary conditions.

Our activities are related to different age groups and to different levels of knowledge: We aim to expand the culture of environmental sustainability by highlighting its opportunity rather than limits.

Learn, knowledge makes everything more simple - John Maeda, The laws of simplicity.

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THE NETWORK

Nuup was established as a Network in 2010 thanks to the common experience of the Master in Eco-design & Eco-Innovation at the Camerino University of Design (Italy).

Barbara Pollini

Materials/Education/ Ecodesigner
Milano, Italy
barbara.pollini@nuup.it
 

Camilo Martinez

Product Development/ Ecodesigner
Como, Italy
camilo.martinez@nuup.it
 

Federico Freddi

Web Design/ Ecodesigner
Alba Adriatica, Italy
federico.freddi@nuup.it
 

Luca Pastore

Architecture/ Ecodesigner
Firenze, Italy
luca.pastore@nuup.it

Francesca Maccagnan

Urban Design/ Education/ Ecodesigner
Como, Italy
francesca.maccagnan@nuup.it
 

Jared Jimenez

Materials/ Education/ Ecodesigner
Guadalajara, Mexico
hola@nupea.mx
 

Serena Vinciguerra

Art Direction/ Graphic Design/ Ecodesigner
Padova, Italy
serena.vinciguerra@nuup.it
 

PREVIOUS WORKS

2016_Mostra-Growing-Materials,-Giacimenti-Urbani,-Cascina-Cuccagna,-Milano,-Italy
2013-Presentazione-della-Collezione-PuntoZero
2013-Presentazione-della-Collezione-PuntoZero—2
2015-Presentazione-dei-progetti-Nuup-cooking-tools-e-PixelWood

2016 November
Exhibition and presentation of the project Growing Materials
Giacimenti Urbani, Cascina Cuccagna, Milano
2015 March
Presentation of the projects Nuup cooking tools and PixelWood
Fà la cosa giusta, Milano
2014 April
Nuup for Design You Edit
Fiera Milano, Salone del mobile, Rho
Presentation of the project P+P, wood collection
Spazio Yatta, Salone del mobile, Milano
2013 May
Presentation of the projects Green Rules and Sgabello 3.0
Ecologically, Sustanability Festival, San Benedetto del Tronto

2013 April
Presentation of the Collection PuntoZero – PuntoUno
Goodesign @ Cascina Cuccagna, Salone del mobile, Milano
2012 April
Presentation of the Collection PuntoZero
Goodesign @ Fabbrica del vapore, Salone del mobile, Milano
2011 May
Presentation of the project Green Rules, spazio Best Up
Change Up, Superstudiopiù, Milano
2011 April
Presentation of the project Green Rules, spazio Best Up
Fabbrica del vapore, Salone del mobile, Milano
ECOSKETCHBOOK, DESIGN YOUR SUSTAINABILITY. Italian first Edition – april 2014
ISBN 978-88-86627-53-5
Italian second Edition – march 2015
ISBN 978-88-86627-38-2
English First Edition 2017
ISBN-10: 1546608346
ISBN-13: 978-1546608349
 www.ecosketchbook.com
LIFE CYCLE DESIGN- LA VISIONE OLISTICA DEL PROGETTO (Topic: life cycle design)
Article for the magazine Methodo, 2014
MATERIALI E SOSTENIBILITA’ DEL PROGETTO (Topic: Materials and sustainability)
Article for the magazine Methodo, 2014
AUTOPRODUZIONE 2.0 E SOSTENIBILITA’ AMBIENTALE (Topic: self production and sustainability)
Article for the magazine Methodo, 2014
DESIGN BIO-ISPIRATO (Topic: Biomimicry)
Article for the magazine Methodo, 2014
IL DESIGN SISTEMICO (Topic: Systemic design)
Article for the magazine Methodo, 2014

COMING SOON



2017 June
Future Design and Biomaterials
Politecnico di Milano, Dipartimento di Design
2016 November
Growing Materials – Lecture & Workshops
Nuup and Giacimenti Urbani, Milan
Future food and Biomaterials – Lecture & Workshop series
Nostrale’s Università del contadino, Milan.
2016 September
Future’s Biomaterials – Lecture
Studio A.Teatino, Messina, Sicily
2016 May
Future’s Biomaterials – Lecture
GreenCity, Milan.
2015 March
Sustainable Making – Lecture
Fa la cosa giusta, Milano

2015 March
Sustainability and design: ecodesign strategies and communication – Lecture & Workshop.
Project MEET BRIANZA EXPO. Monza
2015 February
Ecodesign e Ecodesigner – Lecture
Progetto Scuola 21, Istituto CFP , Meda, Milano
2014 April
Life Cycle Design – Lecture
Design Capillare, Tam Tam- Mima. Milan design week @ Fabrica del vapore.
Ecosketchbook, book presentation – Lecture
Milan design week @ Cascina Cuccagna
2012 November
Sustainable Products to Increase Business Competitiveness – Lecture
I venti dell’innovazione, Camera di Commercio di Varese, Ville Ponti

GET IN TOUCH

 

Nuup combines the expertise of ecodesigners and architects across the network. A highly resistant wire binds Italy to Guadalajara, Mexico, where the Nupea division is headquartered.

Studio Nuup is mainly located in Milan.

You can write an email to info@nuup.it  or connect to our

 

Contact us for:

- Develop sustainable services and products.
- Let us know your low-impact materials or your production waste.
- Collaborate with us to develop projects related to environmental education.
- Organize workshops and lectures about our main topics or methodologies.

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